SELECTED WORK CAMPAIGNS · MOTION · SYSTEMS

MAKE IT
STAND OUT.

I’m Cristian. I create campaign visuals,
motion and design systems for gaming brands.

↘
EXPERIENCE WITHOgooga888 / William HillWinbet
01 / CAMPAIGN IDENTITY & FILM

Mondialul
Sloturilor.

LIVE CAMPAIGN · OGOOGA

A world of slot characters. A football arena. One campaign brought to life across stills and film.

Mondialul Sloturilor campaign key visual: a golden trophy in a football stadium with slot characters and team banners
THE CAMPAIGN KEY VISUALVISUAL CONCEPT / IDENTITY / AI / PRODUCTION

The campaign idea was developed within the department. I created the complete visual execution: visual concept, logo, AI imagery and video generation, editing, and sound.

Visual identityAI image & videoEditing & sound
02 / MODULAR DESIGN SYSTEM

One system.
More possibilities.

CASINO.COM.RO · USED IN PRODUCTION

A modular toolkit that made everyday campaign production faster and kept the team’s output consistent.

CASINO.COM.RO

Built to adapt.

Swap a partner.
Change the offer.
Switch the visual.
Keep it consistent.

Three casino.com.ro campaign variations with different partners, offers and key visuals
Dark casino campaign adapted to story, portrait and square formats
ONE IDEA. MULTIPLE FORMATS.
Light casino campaign theme adapted to three formats
DARK & LIGHT. SAME VISUAL LANGUAGE.
01

Flexible components

Reusable backgrounds, partner headers, offers, calls to action and key visuals.

02

Consistent formats

A repeatable structure for story, portrait and square campaign assets.

03

From static to motion

Photoshop actions and scripting connected the assets to ready-to-render After Effects templates.

I designed and built the system, then used it alongside my colleagues in production. It accelerated asset creation and reduced repetitive layout work.

PhotoshopAfter EffectsModular templates
03 / SELECTED MOTION

Small screens.
Big ideas.

Three different visual worlds, made for the vertical feed. Full video production by me.

PRESS PLAY. SOUND ON IF YOU LIKE.

AI is part of my production workflow. The craft is in shaping the visual direction, selecting and refining the material, and bringing the final film together.

AI-assisted productionVideo editingSound
04 / BRAND IDENTITY

KazinoArena.
A new arena.

OGOOGA · APPROVED FOR GREEK-MARKET LAUNCH

A distinctive brand identity for Ogooga’s new product for the Greek market. Branding designed by me and accepted for launch.

KazinoArena brand identity board showing a golden helmet-inspired logo, black and gold wordmark, app icon and mobile application
APPROVED BRAND IDENTITY / LOGO & APPLICATIONS

The identity brings together a distinctive symbol, bold typography and a black-and-gold palette, with applications shown across the wordmark, icon and mobile presentation.

Brand identityLogo designBrand applications
05 / BRAND REFRESH PROPOSAL

A clearer
visual language.

JOCPĂCĂNELE · NOT IMPLEMENTED

A proposed refresh focused on sharper offer hierarchy, a simplified identity and consistent campaign templates.

ORIGINAL LOGOOriginal JocPăcănele logo with red and gold slot-machine lettering
PROPOSED REFRESHProposed JocPăcănele logo with simplified white lettering and green accent
JocPăcănele before and proposed after design, showing clearer typography and offer hierarchy
BEFORE → PROPOSED REFRESH
Three proposed JocPăcănele campaign designs using consistent green brand templates
ONE BRAND LANGUAGE ACROSS DIFFERENT OFFERS
BEHIND THE WORK

Good ideas.
Careful execution.

A hands-on graphic designer working across campaigns, motion and visual systems.

My experience includes Ogooga, 888 / William Hill and Winbet. I enjoy turning a brief into clear, distinctive creative — and building practical ways to deliver it consistently.

From a campaign’s first visual to its final edit, I care about the details that make the work feel finished.

GET IN TOUCHLet’s talk
about the work ↗

Campaign film